How Colors Affect Conversion Rate

Psychology is one of the most important aspects in marketing that we all tend to overlook. From messaging to color, it’s the small details that can persuade you to either purchase or walk away.

Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

So, the real question that comes to mind is: how should you use color within your marketing? Well, to answer this question as well as to show you how colors affect your conversion rate, I decided to create an infographic.

Click on the image below to see a larger view:

How Colors Affect Conversion Rate

Click here to view an enlarged version of this infographic.


Color may not seem that important at a first glance, but it really is. For example, Performable was able to increase its click through rate by 21% by just changing its call-to-action button color from green to red. And when I changed my call-to-action button from blue to yellow on my homepage, I increased my conversion rate by 38%.

Don’t take colors for granted. Once you figure out the messaging you are trying to convey, based on the infographic data above, consider running a few A/B tests in order to maximize your conversion rate.

So, what do you think about colors? Do they affect your decision-making process?


Why The New Google Search Ads Design Is a Subtle Work of Genius

It’s official – Google has rolled out a major redesign of their search results and search ads. The company line, as outlined by Jon Wiley – Google’s lead designer for search – is that the new design improves “readability and creates an overall cleaner look“, while the redesign of the ads is “making the multi-device experience more consistent.

Google’s desktop ads now do match the design of their mobile versions and achieving multi-device consistency certainly is a great reason. We’d like to take a data-informed guess on what other good reasons Google might have had for this major revamp of their most important interface.